Connecting the untold to the unheard.
Hector Sanchez · Hector's Film Room · Chicago, IL · 2026
Lifestyle, sports, entertainment, pop culture, the internet: if people care about it, I want to tell the story around it.
I'm a Chicago-based creative producer working across branded content, social media production, documentary, and short-form video. My lane is culture: lifestyle, entertainment, sports, pop culture, internet trends. The stuff that has people talking and coming back for more.
I got into this because I genuinely love this world. Music, streaming, lifestyle aesthetics, what's hitting on the internet this week: I'm paying attention to all of it, and that shows up in how I approach every project.
I studied advertising at the University of Illinois before my M.A. in Digital Media and Storytelling at Loyola. That combination matters: I think about audiences and strategy the same way I think about story. Why does something travel? What makes someone stop scrolling? That's the producer mindset, and it runs through everything I make.
The execution side built through four years producing live sports content at Fighting Illini Productions and Big Ten Network Student U, then into a sports marketing agency where I ran social content and influencer campaigns for national brands. Now through Hector's Film Room, I'm doing all of it: branded content, social media production, documentary work, strategy. Full project or any part of it.
If you're working in the culture space and need someone who can create and think strategically, let's talk.
On the Work
The culture is always moving. Music, sports, lifestyle, the internet: my job is to show up in those spaces and make content that actually belongs there.
I don't just document. I listen first. Then I point the camera at what I heard.
Skillset
Short Docs & Narrative Work
Character-driven stories grounded in real moments. From short documentaries to narrative projects that put people first.
View Work → 02Commercial & Branded Projects
Brand storytelling and commercial content built to perform on screen and land online. Concept to delivery.
View Work → 03Short-Form, Reels & Digital
Short-form content made to stop the scroll. Reels, TikToks, and digital-first storytelling with a cinematic touch.
View Work →Graduate coursework in digital storytelling, media production, and narrative strategy. Capstone: JoJo Awinongya documentary film.
Advertising major with a foundation in brand strategy and communications. Minor in Critical Film Production and Public Relations.
Adobe Premiere Pro · After Effects · CapCut · DaVinci Resolve · DSLR Production · Final Cut Pro
Independent creative studio producing documentary and branded content across sports, culture, and community storytelling. Full-cycle: concept, production, and post.
Embedded in a professional post-production pipeline cutting trailers, social clips, and rough assemblies. Created motion graphics in After Effects. Delivered a capstone sizzle reel reviewed by senior editors.
Technical support and production training for 100+ students and faculty weekly. Managed 200+ multimedia devices and maintained 50+ lab workstations with a 95%+ satisfaction rate.
Produced video and photo content for social platforms. Led monthly programs on emerging media technologies. Published community blog posts reaching 67,000+ residents.
Drove 13.5% follower growth for RECARO Automotive through branded social content. Collaborated with 25+ influencers (5K–225K followers) and led TikTok and Instagram strategy for Puttshack.
Filmed 30+ live collegiate sporting events for 25K+ global viewers. Produced recurring social content averaging 18% engagement growth and 50K+ fan reach.
Whether you're a brand looking for commercial content, a creative with a story to tell, or a business that needs a social media presence. Here's how we can work together.
Full-service video production from concept to camera. I direct with intention. Every shot, every sequence, every scene built to serve the story. Interviews, documentaries, branded films, and beyond.
Raw footage in, finished story out. I edit with a narrative eye: pacing, rhythm, structure, and emotion. Whether it's a 90-second brand film or a 10-minute documentary, the edit is where it all comes together.
Branded content that actually connects. I've worked with clients like Metropolis Coffee Company to produce commercial work that feels cinematic, not corporate. Content that represents who you are and moves people to act.
End-to-end social media production: strategy, scripting, shooting, editing, and platform delivery. I've managed brand accounts, developed content calendars, and built influencer campaigns — not just made the videos, but produced the whole pipeline. TikTok, Instagram Reels, YouTube Shorts, built to stop the scroll and grow the account.
Ready to make something?
Hiring manager, creative collaborator, fellow filmmaker, or just someone with something to say. This is the right place. No project brief needed, just reach out.
Have a specific project in mind: commercial, brand film, social content, editing? Head to the project inquiry page for a proper intake process.
Start a Project →Drop me a line
I'm open to job opportunities, internships, creative collaborations, and general conversations about storytelling and film. Response time is usually within 24–48 hours.